Love Lane Brewery, Home Bargains Beer & The Truth Behind the Headlines

Love Lane Brewery has become one of the most talked-about names in UK beer over the last year, especially because of its connection to Home Bargains, the return of the Higsons name, and plenty of strong opinions flying around online.

Rather than repeating rumours or pub chat, I wanted to do something different.

This Behind The Brewer feature is about facts, not assumptions. I spoke directly to the people running the brewery today, looked at what’s actually being brewed, and followed the story from collapse to comeback.

This post covers both parts of the Love Lane Behind The Brewer series.

🎥 Part 1 – Love Lane Brewery EXPOSED: The Truth Behind Home Bargains Beer

In the first episode, I sit down with Love Lane Brewery and dig into the full story behind the brand.

We cover:

• The collapse and restart of Love Lane Brewery

• How Higsons fits into the modern business

• The role of TJ Morris and Home Bargains

• Licensing, brewing challenges, and rebuilding trust

• Why Love Lane beer appears in Home Bargains at the prices it does

• The reality of brewing cask, keg, and canned beer at scale

This episode sets the foundation and clears up a lot of misconceptions about who brews what, and why the brewery operates the way it does today.

👉 Watch Part 1 here:

🎥 Part 2 – Love Lane Brewery EXPOSED: Viewer Questions Answered

After Part 1 went live, a lot of smart questions came in from viewers who are actually drinking the beer.

Rather than guessing, I took those questions straight back to Love Lane and got direct answers from the man running operations.

In Part 2, we cover:

• How Love Lane plans to grow margins without abandoning value

• Why canned beer stays exclusive to Home Bargains

• The long-term focus on pubs, cask, and keg across Merseyside

• Why beers like Blackbird Stout rotate rather than disappear

• What recent SIBA Gold medals actually mean for the brewery

This follow-up fills in the gaps and addresses the biggest questions left in the comments.

👉 Watch Part 2 here:

Why This Behind The Brewer Matters

Love Lane Brewery is a good example of how complicated modern brewing can be. Supermarket beer, heritage brands, pub trade growth, and online noise all collide very quickly.

This series isn’t about hype or hit pieces. It’s about understanding how a brewery actually works, hearing directly from the people involved, and letting viewers make their own minds up based on facts.

If you’ve got more questions about Love Lane, Higsons, or Home Bargains beer, drop them in the comments on the videos and I’ll take them straight back to the brewer.

Hopper out!